5 Facts About Finnish Beauty & Lifestyle
It’s been a year since Koti Lifestyle was founded. It was quite a long process for us - back then both of us, Jenny and Tarleena, working full-time office-jobs and having both had their children too long before. But we had a vision which we didn't want to let go. We wanted to bring Finnish and Nordic beauty and skincare to the UK and Europe as we struggled to find our favourites in the stores here in the UK. And yet the Nordic beauty is full of potential and not to mention the amazing brands and products! So let's go back to our roots and talk about why should everyone add a pinch of Finnish and Nordic in their beauty routine.
What is Nordic and Finnish beauty?
We appreciate natural looks
Of course, Finnish ladies and gents love to look good, but mostly we do it quite a natural way. People are not wearing a lot of makeup, moreover what I learned while living in Finland is that it’s absolutely fine to leave your house all au naturel, even though that would mean makeup-free face, a sweatshirt and unwashed hair. As Finland is mostly covered by lakes and forest, we’re most likely to be headed spend time in nature anyways.
Sauna is something we miss massively! Almost every house and even flat has it’s own sauna - if not, there are public saunas available nearby everyone and people visit them regularly. Traditional saunas are heated by wood, burned either in a stove with a chimney or by a stove with no chimney. These days electric saunas are more common.
In the wintertime when you come out of the sauna, you may dip into an ice-cold lake or roll in the snow (this is our personal favourite tradition that we painfully miss) - sounds weird, right? But nothing than a good hot-cold treatment gives your blood circulation and immunity a better kick, and you’ll feel awesome afterwards!
Summertime you can make your own whisk out of fresh birch twigs, and gently whip yourself or your sauna companion in the sauna before jumping into the lake for a swim.
Always when visiting Finland we notice how healthy and glowing they look. Seems like everyone has blushed cheeks and an energetic appearance. They look like they’ve just done a brisk walk or a bike ride in the fresh air. What we assume could be the reason is that people really love outdoors. There’s actually a saying that goes there’s no bad weather, just inappropriate clothing. Guess that’s a must attitude when the summer is short and winters are long, cold and dark!
Closeness to nature
Finns love their lakes and forests! We don’t know anyone who wouldn’t go picking their own bilberries (European blueberry), lingonberries and mushrooms in the forest and then preserving them for the winter. The berries are packed with important vitamins and antioxidants, such as Vitamin C and E, Omegas and acids that lower the risk for cardiovascular diseases. Most Finns have their own summer cottage, the more isolated from others the better. Some do it hard-core with no running water.
Superb ingredients in skincare
As mentioned before, we love our berries. The very same berries we eat all year round, are also used as ingredients in Finnish and Nordic skincare products. Alongside the berries, we also use birch sap and peat in our skincare routine.
Bilberry seed oil has very high antioxidant content and has therefore potential to neutralize the free radicals that constantly attack the cells. Bilberry oil is very nourishing and light at the same time and ideal for acne-prone skin.
Lingonberry is full of antioxidants, vitamin C and vitamin A. This makes the lingonberry a useful ingredient when fighting the free radicals and reducing visible signs of ageing. It also helps in the skin’s restorative processes by strengthening collagen and elasticity.
Seabuckthorn seed oil has a high concentration of beta-carotene which helps to stimulate new skin cell growth and the production of collagen.
Birch sap is widely used in skincare to hydrate the skin. Birch sap contains naturally occurring antioxidants and vitamin C, just to name a few. These fruit acids have an important role in skincare helping reduce the effects of ageing.
Peat is known for it’s healing properties for thousands of years as it contains biominerals, trace elements, vitamins, amino acids and fatty acids. In skincare it’s used to absorb impurities and is part of the Finnish sauna ritual.
Just as a disclaimer, please keep in mind that we’ve only lived prolonged times in a couple of countries, in the UK, Finland, Sweden and Russia. That’s why we can’t of course really grasp what it’s like somewhere else and, that our definition of Finnish or Nordic beauty might not reflect everyone’s views.