• Koti Lifestyle

Hetkinen - the definition of lagom in skincare

Hetkinen is a Finnish lifestyle company that creates lifestyle items and cosmetics from pine wood. Their design approach is careful and minimalist. Everything is made in harmony with nature, is in great balance, just perfectly simple, and reminds us of the Scandinavian term 'lagom'. Hetkinen’s mission is to bring people closer to nature in their busy everyday lives via high-quality product innovations. All Hetkinen products are manufactured in Finland at the company’s own factory.

Koti Lifestyle | Hetkinen soap balls, lagom in skincare

The ingredients

Hetkinen respects the wisdom of the Northern wilderness, and the health benefits it can offer us. The knowledge of the healing properties of different trees helps them to create balanced mixtures for natural skincare. They nourish, refresh, calm, and complement skins of all ages.‍

In designing their products Hetkinen start from pure and minimal ingredients, always bearing in mind the safety of the product both for the user and nature. We love how at Hetkinen they use as few ingredients as possible and don´t "fancy up" the products with endless lists of ingredients. Instead, they remove everything extra and keep our products as minimalistic as possible, without compromising the desired effects.

All the Hetkinen products are made of 100 per cent natural ingredients. They don´t contain any artificial fragrances or additives. The entire product line is vegan and all the ingredients they use are plant-based.

What is lagom in skincare?

Lagom comes from Swedish and Norwegian and means "not too little, not too much, just right". We think that Hetkinen equals this definition perfectly. They believe that the foundation for beautiful and glowing skin is built on what comes into contact with our bodies. What you eat and whether you drink enough plays an important role in this challenging task. External impurities, sources of stress, and effects from ageing can also leave our skin dry and damaged. We must pay extra attention to what we put on our skin, as all the ingredients are absorbed directly into our bodies.

Hetkinen line ingredients are carefully chosen. They contain extracts, natural vegetable oil, vegetable fats, vitamins and essential oils from various trees. They add a delicious fragrance to your skincare.

Koti Lifestyle | Hetkinen Deo in a pine jar


Hetkinen's signature packaging is the stunning wooden pine jars. The jars are manufactured from Finnish Pine heartwood. No chemicals are used in the process as the tree is naturally antibacterial. Hetkinen only use Finnish pine wood. The highest quality wood comes from the harsh climates of Finland, where the tree grows slowly, making it a durable and dense material. From a sustainability point of view, pine is the most common tree variety in Finland, and it has a very healthy population and is not been over-harvested.

The jars are fully recyclable, you can burn them, compost them, or take them to a wood recycling centre. The jars are made entirely of wood and they won´t burden the environment.