• Koti Lifestyle

What is skinimalism?

The beauty trend of 2021


What is skinimalism, the new buzz word of the beauty world? And why everyone should be interested in it? We’ve been talking about minimalist skincare routine and simple Nordic beauty since Koti Lifestyle was born - it has been one of our key principles to promote - we even published a skincare guide around it!

Koti Lifestyle | the definition of skinimalism, what is skinimalism

Skinimalism in a nutshell


Skinimalism is a natural continuum to the green beauty movement and conscious consumerism. Less is more is in the very core of skinimalism. It’s all about achieving glowing skin by using just the bare minimum amount of products. Using only the products you need with ingredients that suit your skin skipping all the unnecessary products. By owning and buying less skincare you automatically become more sustainable and save money at the same time. Better yet, try natural and organic skincare to promote sustainable brands. Basically, skinimalism is just doing Marie Kondo on your bathroom shelf!


Reducing the number of skincare products can really benefit your skin. Overdoing your skincare routine might not help overcome your skin issues, it can in fact worsen them. The fewer products you use the easier it is to figure out the triggers, but also to notice what really works.


We feel skinimalism goes way beyond this - it’s all very aligned with our view on simple Nordic beauty. At the heart of both of these concepts is natural beauty - banishing the idea of covering the skin and its “flaws” and embracing real beauty, real skin and inclusivity.

Koti Lifestyle | minimalist skincare routine

Skinimalism - how to update your skincare routine?


How do you create a skinimalist skincare routine? What are the products that are absolutely necessary?


We always advise choosing a gentle yet efficient cleanser, hydrating toner and a moisturizer or facial oil to lock in all the hydration. All skin types benefit from hydration, moisture and gentle cleansing. You can download our free skincare guide on Simple Nordic Beaty for more detailed information.


You still can look for products that have the ingredients you feel your skin needs. You can, for example, look for products containing plant oils that are high in antioxidants and fight against free radicals and signs of ageing, or facial mists that are made out of your favourite hydrosols.


To promote the looks and texture of your skin we highly recommend regular facial massage. You don't need any other tools for that except your hands, just repeat the routine once or twice a day to get the best results.


A super minimalist skincare routine doesn’t even have an exfoliator in it. Facial skin usually does benefit from exfoliation as it helps to remove dead skin cells and reveal more glowy skin, so you can swap your facial scrub with a muslin cloth or konjac sponge to exfoliate your skin gently.


Share your best tips on becoming a skinimalist with us!