THE UNIQUE NORDIC BEAUTY
What is Nordic beauty and skincare? We don’t see it as just another beauty trend, but rituals and products drawing on deep roots in the culture of Nordic countries. Nordic countries (that’s Finland, Sweden, Denmark, Norway and Iceland if there was any doubt) share something special in their cultures - connection with nature. Since childhood, we are taught to respect nature, enjoy the outdoors regardless of the weather, appreciate what the forests and lakes give us, both physically and mentally. The Nordic ideals of a simple and healthy lifestyle are not only appealing but beneficial at all levels. They are the key to freedom and quality of life that can only be achieved through harmony with nature.
Nordic beauty is about achieving and maintaining for a lifetime, a fresh-faced, clean and healthy glow. Nordic skincare brings together the best of science and natural indigenous ingredients in products that make Nordic beauty possible for all - sustainably. Emphasis on research and innovation, using high quality locally grown ingredients and relying on traditional methods which prioritise quality over volume output, is a common theme in most Nordic skincare brands.
If we think of some other well-known beauty trends, such as Korean beauty, how does Nordic beauty position itself to that? Korean beauty is based on a multiple-step skincare routine where Nordic beauty concentrates on just a few steps and products and believes that less is more when it comes to skincare products and ingredients.
WHY LOVE NORDIC SKINCARE?
What makes Nordic skincare different? To this question, we only have one answer: The ingredients. Northern Europe is famous for its pure, untouched nature and ancient knowledge of its healing powers. Nordic skincare formulators have a drive to make natural, effective and sustainable skincare and continuously innovate. This, combined with having local access to some of the best ingredients on the planet, give Nordic skincare crafters an edge above others. Simply put, we choose Nordic skincare as we want only the best for our skin, sustainably and naturally.
Nordic skincare uses local, wild-grown ingredients. Wild-grown means that the plants are not interfered with by humans until harvesting and have to rely on the rich, nutritious soil of untouched enclaves to thrive. As wild plants are exposed to more environmental stressors they contain more nutrients than their organically grown counterparts. What makes Nordic wild-grown ingredients special is the extreme environment they grow in.
In the north, the growing period is very short but what we lack in time, we gain in light due to Northern nightless nights. The plants need to work extra hard to absorb vast amounts of energy and nutrients during the short summer months to survive the harsh, dark winter. And we want those nutrients on our skin - obviously.
SOME OF OUR FAVOURITE NORDIC INGREDIENTS
Arctic lingonberry has very high anti-oxidants quotient that protects the skin from external factors that contribute to ageing, such as pollution, toxins, and impurities. It’s also packed with vitamin C, vitamin A (as beta carotene), B family vitamins. This means that lingonberry works very well to reduce visible signs of ageing and aids in the skin’s restorative processes by strengthening collagen and elasticity.
Birch sap is known for its ability to reduce inflammation, purify, and hydrate skin. It contains 17 amino acids, minerals, enzymes, proteins, antioxidants, and vitamins, all of which are beneficial for the skin. Birch sap is being used as an alternative to water in various skincare products such as toners and creams.
Nettle is rich in vitamins such as pro-vitamin A, vitamin C, riboflavin, and mineral elements such as iron, zinc, calcium, phosphorus, potassium. It can be used for a treatment of sensitive skin and has antioxidant activity. In hair care nettle has been found to make hair shinier and healthier, thanks to its high content of silica and sulphur.
Sea buckthorn oil comes from another Nordic super berry. Its deep rich colour tells about its high concentration of beta-carotene. It helps stimulate new skin cell growth and the production of collagen which makes it a wonderful ingredient in skincare.